Project: Flipped Classroom
Role: Lead of Video Production / Director / Producer
Client: Foxford. CIS's largest online school, ~1M students
Timeline: 2023 — present
Category: Education
Client: Foxford. CIS's largest online school, ~1M students
Timeline: 2023 — present
Category: Education
4,500 videos. 8 month. 6 production units. Ahead of schedule.
Flipped classroom is a teaching model where students study theory at home via video and arrive at class ready to practice. The video carries the full weight of explanation.
There's no teacher in the room to clarify, no second chance to re-explain. It either works, or the student closes the tab.
Foxford decided to build this format from scratch. No one in the CIS market had done it at this scale before. No playbook. No reference pipeline. Just one unusual constraint that shaped every decision:
There's no teacher in the room to clarify, no second chance to re-explain. It either works, or the student closes the tab.
Foxford decided to build this format from scratch. No one in the CIS market had done it at this scale before. No playbook. No reference pipeline. Just one unusual constraint that shaped every decision:
Not trendy. Not reactive. Durable.
task
The content had to stay relevant for 8 years.
Before shipping cameras to teachers, we tested every step ourselves.
August 2023. Testing Sony’s Remote App.
August 2023. Testing Sony’s Remote App.
When a student watches alone at home, production quality isn't aesthetic — it's pedagogical. We built a system designed around that reality.
Six parallel remote production units. Not one large team, but six independent ones running simultaneously — each with its own director, camera operator, and editor, each producing at the same standard.
Hired and onboarded fast. Assembled new crew with clear visual and editorial guidelines so consistency held across all units from day one. No two units should feel like different shows.
Built the workflow from scratch. No existing process could handle this volume remotely. We wrote it ourselves: async review tools, approval chains, quality checkpoints that kept things moving without letting things slip.
Compressed the deadline. The original timeline was already tight. It got shorter mid-production. We delivered ahead of the revised schedule.
But the most unusual part was this:
We didn't just take the academic brief and shoot it. We went upstream. We advised the methodology team on how to structure content for video-first delivery. We coached teachers on how to perform for a format where there's no live audience — no raised hands, no energy in the room to feed off. And as production matured, we fed observations back into the curriculum: not just "this looks better" but "this explanation structure works better on screen."
Production informed pedagogy. Pedagogy shaped production. Most edtech companies never build that loop. We did.
Six parallel remote production units. Not one large team, but six independent ones running simultaneously — each with its own director, camera operator, and editor, each producing at the same standard.
Hired and onboarded fast. Assembled new crew with clear visual and editorial guidelines so consistency held across all units from day one. No two units should feel like different shows.
Built the workflow from scratch. No existing process could handle this volume remotely. We wrote it ourselves: async review tools, approval chains, quality checkpoints that kept things moving without letting things slip.
Compressed the deadline. The original timeline was already tight. It got shorter mid-production. We delivered ahead of the revised schedule.
But the most unusual part was this:
We didn't just take the academic brief and shoot it. We went upstream. We advised the methodology team on how to structure content for video-first delivery. We coached teachers on how to perform for a format where there's no live audience — no raised hands, no energy in the room to feed off. And as production matured, we fed observations back into the curriculum: not just "this looks better" but "this explanation structure works better on screen."
Production informed pedagogy. Pedagogy shaped production. Most edtech companies never build that loop. We did.
solution
The setup had to be simple.
One camera, one cable, one workflow.
Testing a platform-independent recording setup. August 2023
One camera, one cable, one workflow.
Testing a platform-independent recording setup. August 2023
4,500 videos produced for launch.
Delivered ahead of the revised deadline. Under budget. And the system didn't stop it's still running today, absorbing curriculum updates, new standards, and program additions as Foxford evolves.
The workflow built for this project became the internal production standard for the entire video department.
4,500 was the launch target. Not the finish line.
Delivered ahead of the revised deadline. Under budget. And the system didn't stop it's still running today, absorbing curriculum updates, new standards, and program additions as Foxford evolves.
The workflow built for this project became the internal production standard for the entire video department.
4,500 was the launch target. Not the finish line.
result
The videos were the visible part
Behind 4,500 lessons: thousands of assets,
files and moving parts.
Behind 4,500 lessons: thousands of assets,
files and moving parts.
And then something unexpected happened.
The course became so popular it was purchased by schools as supplementary material for state exam preparation. The most standardized, high-stakes context in Russian education. A format built for online-native learners crossed over into the traditional classroom. That's not a distribution win. That's a validation of the format itself.
The course became so popular it was purchased by schools as supplementary material for state exam preparation. The most standardized, high-stakes context in Russian education. A format built for online-native learners crossed over into the traditional classroom. That's not a distribution win. That's a validation of the format itself.
4,500 – videos for launch
6 – parallel units
8+ – countries
Year 1 – ROI achieved
6 – parallel units
8+ – countries
Year 1 – ROI achieved
stats
