Ring Studio
One studio, four formats, one jewelry brand ready to experiment.
A studio contract usually means one visual language, repeated. Over seven months, the same jewelry brand needed a black-and-white product ad, two comedic ad spins on the same premise, and a behind-the-scenes documentary series — each demanding a completely different register, sometimes in the same week.
RINGS
RINGS
Nine Women, Nine Archetypes
A gymnast's flexibility. A bodybuilder's power.
A braid that reads centuries of tradition.
A vertical campaign built around one idea: there's no single “woman” a ring is designed for. Nine models, nine distinct physical and cultural archetypes — from refined East Asian aesthetics to Slavic folk tradition — each paired with a ring chosen to reflect her, not a generic customer.
“Marry” Valentine's Day
Trying too hard to be original is a horror movie waiting to happen.
A Valentine's Day ad built on a simple warning: the more elaborate the proposal, the more it can go wrong. This one goes full Saw — a well-meaning boyfriend stages a proposal so theatrical it tips straight into horror-comedy. Don't try this at home.
The Hesitant Proposal
Forgot the allergy. Lost the dinner to the dog. Lost the plan to a small kitchen fire.
A shy, creative guy tries to pull off the perfect proposal and fails in increasingly specific ways. Less horror, more romantic comedy that refuses to let anything go smoothly.
Behind the Ring
What actually happens between “new collection” and “now available.”
New model launches, studio production process, the day-to-day of running a jewelry brand most customers never see. The least flashy of the four, and often the most requested by the client's own audience.
Here's the “now available” part:
...and here is the “behind the scene” docuseries:
